As part of the Financial Services space at Walmart, I collaborate across multiple teams to design solutions that enhance the shopping and checkout experience.
This project is currently ongoing.
The mParticle platform is a hub for data from any number of inputs - mobile apps, web, feeds from external SAAS providers - and forwards it on to output services to be used for analytics, attribution, storage, audience targeting, push notifications, etc.
Despite already having a design system, mParticle’s recent acquisition of other tools meant there was a lack of consistency across 3 platforms. The result of this project was a comprehensive component library built a foundation and a brand new UI visual direction.
As part of the Adobe Creative Jam X Twitch design challenge, Zone was created as a desktop app as a platform to encourage the discovery of new interests with various forms of media while fostering a sense of community.
Tempo is a virtual personal training service powered by smart weights that tracks workouts and provides an adaptive training plan for a smarter home gym.
As an embedded designer on the client’s storefront and marketing team, I worked closely with stakeholders to optimize the entire shopping experience, from initial discovery through to purchase. This involved not only improving the user journey but also leading a comprehensive brand revamp to better highlight Tempo’s dynamic training plans and the value of their smart technology.
Dapper Labs is a blockchain technology company known for creating innovative NFT-based platforms like CryptoKitties and NBA Top Shot, which allow users to trade digital collectibles. They also developed Flow, a blockchain designed for scalable and user-friendly decentralized applications, particularly in gaming and digital assets.
At Dapper Labs, I played a key role in the creation and optimization of design systems for their major sports platforms, including NFL All Day, NBA Top Shot, and LaLiga Golazos. This work laid the foundation for building the design system for their newest product, Disney Pinnacle, and improving the existing Dapper Wallet system.
Drive AI, the marketing automation platform of Absolute Results, is a powerful tool for car dealerships to create customized offers for their customers. We undertook a complete design overhaul that would make Drive AI easier to use, understand, measure and appreciate.
My focus was on designing their desktop site for the dashboard as a hub for dealers' day-to-day activities, and building out a flow for dealers to view customers' profile send customized offers to them.
A showcase of the process and space of 9 Italian designers - exploring each individual’s unique practice of their craft and how culture is reflected in their legacy. Created as a part of the School of Interactive Arts + Technology italiaDesign Field School.
A microsite used to surface the existing Ghibli ecosystem to promote discovery of films and serve as an immersive digital exhibition. Created as a mock site for a graduation project at SFU School of Interactive Arts + Technology.
